The Sales Team

Christine Cannon
Director, Contract & Sales Administration
Christine brings to GeneraMedix a varied background of pharmaceutical industry experience including contract administration, sales administration, accounting, and government contracting and reimbursement. Before joining Generamedix in 2004, Christine held the position of Manager of Contract Administration for Watson Pharma. Prior to Watson, Christine was the Manager of Accounting for Amarin Pharmaceuticals, a start-up Pharma company based out of the UK. In addition, Christine holds Masters Degrees in Business Administration and in Professional Accounting.

John J. Hormuth
Director, Retail and Alternate Site Accounts
John has over 15 years experience with Eli Lilly, Immunex and Amgen, with positions of increasing responsibility in the areas of finance, marketing, sales, and business development and management, including contracting and national account management in Managed Care, Hospital and Wholesale/Retail Trade customer segments. Most recently, through his own company, New Era Alliance, he served the pharmaceutical industry as a sales and marketing consultant. John is a graduate of Indiana University with a B.A. in Business and an MBA in Finance.

Matthew J Muckler
Director of Trade Relations
Matt has over 30 years of industry sales experience. Matt worked in retail sales management with McKesson for 10 years and spent over 15 years at Geneva Pharmaceuticals in sales management holding positions ranging from Regional Director to Director of National Accounts. Matt most recently held the position of Executive Director of National Accounts and Trade Relations at Mayne Pharma (USA) overseeing all aspects of contracting and distribution.
At GeneraMedix Matt is responsible for distribution through our wholesale and specialy distribution partners, as well as responsibility for Oncology specialty GPOs.

Richard P. Isaac
Director of National Accounts
Rick has over 28 years of sales experience in the pharmaceutical industry. Rick began his career with Adria Labs as a sales representative for the Oncology Division. After Adria Labs, Rick joined HMSS in marketing of home infusion services. Following HMSS, Rick spent 19 years at Lyphomed/Fujisawa as Manager, Corporate Marketing/Nationals Accounts. Most recently, Rick held the position with American Pharmaceutical Partners, Inc, and then the new division, Abraxis Oncology, as National Account Manager, responsible for developing oncology programs with hospital/oncology GPOs and key Comprehensive Cancer Centers.

At GeneraMedix, Rick is responsible for negotiating national contracts with GPOs, IHN’s and Alternate Site Purchasing Groups.